Tag Archives for " book tour "

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

So many people plan a speaking or book tour (or large event) without enough time to properly plan, secure partnerships/sponsorship and collaboration partners, or to maximize time and minimize workload.

Believe us, we’ve made those mistakes too… BIG DREAMS need a team and the time to raise them for success.

This blog provides you with a few critical questions to make your next speaking tour, book launch, or large event profitable, less stressful, and more fun!
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17-Savvy-Strategies-to-Sell-More-Books-at-Book-Signings

17 Savvy Strategies to Sell More Books at Book Signings

17 Savvy Strategies to Sell More Books at Book Signings

I’ve been there. The bookstore book signing is so quiet you can hear a pin drop. This does not feel good for the author or for the bookstore. 

So how do you make sure your book signing events are busy, engaging people, and selling lots of books?

Collaborate on Pre-Event Book Signing Marketing

Ensure you meet or talk with the bookstore or book event host to plan out a shared marketing campaign.

Typically bookstores do little to promote the signings; however, here are the things that bookstores (Chapters, Coles, and independent stores) have done in the past to promote book signings when efforts to collaborate result in a coordinated plan ahead of time:

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Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Authors Raising Their Dreams By Selling More Books

Writing a book is a dream for so many people; however, the majority of people do not raise that dream.

If you have, congratulations!

How many books do you think the average author sells?

It always saddens me when I hear the statistics on book sales for authors. Publishers Weekly recently stated that the average author will sell 3,000 books in a lifetime, and in their first year, that is only about 250-300 books!  YIKES!

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9 Book Marketing Plans To Help You Raise Your Dream Faster

9 Book Marketing Plans To Help You Raise Your Dream Faster

9 Book Marketing Plans To Help You Raise Your Dream Faster

The “If you build it, they will come” concept does not apply to book sales. Selling more books requires a plan and follow-through action.

Every week, I meet authors who thought once they wrote the book, it would just keep selling and they could move on to write another book.

That is not the case. 

Book sales, whether you are traditionally published or self-published, require ongoing marketing, promotion, and sales activities.

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Raise a Dream - 5_MUSTS_When_Planning_a_Speaking_and_Book_Tour

5 MUSTS When Planning a Speaking and Book Tour

Raise a Dream - 5_MUSTS_When_Planning_a_Speaking_and_Book_Tour

​You have a great idea… to take your speaking and books/products on the road!

A tour.

The questions that quickly arise are:

  • Where do I start?
  • What will the route be?
  • How do I fund this tour?
  • What about sponsors… can I get sponsorship?
  • How will I market this tour?
  • How long will I need to plan this?

And the questions go on… and on… and on.

One that you ​MUST answer is...

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