Raise a Dream

6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

What if you could find sponsors and have other businesses pay for your book tour?

What if local businesses purchased your books in bulk for their clients to hand out at events or to gift to charitable organizations and people in need?

What if your book tour didn’t cost you more than the price of a grande latte?

One of the things we LOVE talking about is building a circle of corporate champions, partners, and sponsors…

Professional speaker, bestselling author, and collaboration expert, Charmaine Hammond, has had books be optioned for movie rights, has presented to more than 400,000 people around the world, and has helped authors around the globe make their book a business.

Trends and Changes in Sponsorship That Are Helping Speakers

Sponsorship is one way that speakers and keynote presenters can grow their speaking business and revenue.

Sponsorship is not a gift or a handout; rather, a company provides sponsorship for specific return on investment (ROI). Because of this marketing relationship, speakers can helps sponsors highlight their brand, market their business to the audience in front of the speaker, and more.

Some exciting new trends and changes in the sponsorship world are emerging that speakers should be aware of.

There are many reports stating that brands are moving more into sponsorship and replacing traditional philanthropy budgets with sponsorship budgets.

How to Attract Sponsors by Turning Your Message Into a Movement

Corporate sponsors certainly sponsor a lot of movements, but it is important to be clear that what they are sponsoring is the ways in which your movement, cause, message, event, dream, or project solves some of their marketing and brand management needs.

Sponsorship decision-makers measure the value and ROI (return on investment) they received from the sponsorship spend against the results expected or promised.

For example, if your project or movement promised the sponsor very concrete ways to connect them with your audience (which is likely one of the reasons they agreed), you will need to be able to report the results. Such tracking can happen through recording video/photo reach, comment numbers, and engagement metrics, to name a few.

Get Sponsored by Corporations to Share Your Passion and Message

Speakers, trainers, keynote presenters, and seminar leaders... have you started growing your business through collaboration and sponsorship?

If not, now's the time to get started. There are billions of dollars available in corporate sponsorship, and your next presentation, speaking tour, book launch or philanthropic project could be uplevelled in income, impact, and influence through corporate sponsorship.

Recently, Charmaine led a mastermind session with speakers who have a successful speaking business and are committed to now building their speaking business through corporate sponsorship and collaborating with influencers.

Are You Setting Yourself Up for a Sponsorship NO? (Part 3)

To build a healthy relationship with a sponsor, you have to take the time to get to know that sponsor… what motivates their brand, what language do they typically use, what audience do they seek.

Just making an ask without knowing what you propose is the right fit for a sponsor can easily result in a NO.

It’s easy to make mistakes like this, but thankfully it’s also easy to AVOID such mistakes.

That's why we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

Are You Setting Yourself Up for a Sponsorship NO? (Part 2)

There’s a right way and a wrong way to build relationships with sponsors so that you can find funding and support for your dream project.

Creating sponsorship marketing relationships is often a new, unexplored avenue for speakers, authors, event hosts, and entrepreneurs, so it’s no surprise that in this unknown territory, costly mistakes are made.

When mistakes happen, unfortunately the answer is often a NO from sponsors.

Knowing how to avoid such mistakes is crucial, so we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

Are You Setting Yourself Up for a Sponsorship NO? (Part 1)

If having sponsors, getting your project funded through sponsorship support, and building marketing relationships with businesses is on your priority list (which it should be), it’s important to know what causes sponsors to decline potential marketing relationships.

At Raise a Dream, we have interviewed a number of brands and sponsors to explore what helps them (and also what hurts the people seeking sponsorship). Through these valuable conversations, we were able to boil the insightful feedback of sponsorship decision-makers into the 3 common reasons sponsors often say NO.

Every day, we see speakers, authors, event hosts, and entrepreneurs making costly mistakes that will cause sponsors to say NO to their (and potentially your) amazing offerings. Knowing how to avoid these mistakes is such an important topic, we have turned this into a 3-part sponsorship educational series so that each mistake (and its solutions) gets the attention it deserves.

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Collaboration for Social Good: How Collaboration Can Build a Business and Influence Global Change

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Life as an entrepreneur can be lonely at times. It doesn’t have to be that way!

When you collaborate, build powerful business relationships, and expand your community influence, opportunities to make a difference (and get paid) doing what you love will show up.

At Raise a Dream, we always say, "It takes a team to raise a dream." Collaboration and partnering in business and community projects is one important key to success and are great ways for entrepreneurs to expand and grow their influence and increase their profile and their profits.

Charmaine has had the pleasure of speaking for many Rotary Clubs across North America, including Burnaby and New Westminster, BC. Speaking at Rotary Clubs is part of the Raise a Dream’s community and collaboration building strategy.

Rotary International and their global chapters are great examples of what collaboration and partnering towards social good looks like in action. In fact, Rotary unites more than one million people around the world. The Rotary International website states, "Rotary is where neighbors, friends, and problem-solvers share ideas, join leaders, and take action to create lasting change." What a wonderful mission.

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