“Are we doing swag bags again?” is a question that many entrepreneurs, businesses, and nonprofit event coordinators are asking themselves when it comes to event strategies. Some are bringing bags back and others are a “heck no!”
Let’s look at the pros and cons I hear from event organizers and sponsors AND what I see as a speaker receiving many swag bags over the past 25+ years of speaking at conferences, events, and corporate functions.
Authors put so much time, energy and resources into writing their book that, often, they’re not ready for the next phase of hard work with the marketing and selling of the book. As an 11x best-selling author, I know first hand how much effort goes into bringing a book to life and keeping sales alive on a regular basis. Your writing will reach more readers when you treat your book like a business. With that in mind, your book needs a business plan to ensure its ongoing success.
When you think about your book as a business, you will find you are more creative and more focused in your marketing and sales strategies.
You can start by using our Raise a Dream BOGO (Buy One GIFT One) method where you encourage attendees at book signings to purchase two books. The purchaser takes one copy of the book home to read and the second copy is donated to a charity that you have preselected. It is great to have the charity present at the book signing to accept the donated books.
We also recommend that you always discuss the arrangements with the bookstore first. Most stores are more than fine with the strategy as they see the potential to sell more books (without discounting the price) while also doing good for the community.
In this article, we will cover six activities to create and increase book sales for the holiday season.
National Author’s Day is coming up November 1st. It’s often a day when people discuss or reach out to their favourite writers, buzz about the books they reread again and again or that made a difference, and share love for the way that authors and writing can connect us to one another and incredible stories. This is a great day for you as an author to think about book marketing and ways you can attach your book to this annual observance.
If you're an author (or soon-to-be-published writer), here are 5 easy ways to tie your book to this annual event.
While there are many great book marketing strategies, we’re going to look at 3 in particular that can help you make your book a business: Contests, Awards & Virtual Blog and Book Tours.
Recently, I was speaking at a writer's mastermind group. The topic was how to bring your project to life and build your community. We were focused on books and author communities, but the strategies apply to any entrepreneur, film maker, or media creator with a project and a message for the world.
Funding your projects, raising dreams and bringing plans into reality are big topics to cover, but it really got me thinking about some of the key activities that have helped me bring my books and our Back Home Again movie to life. And, of course, the strategies were rooted in relationships and collaboration.
In this article, you’ll find a few of the project strategies I shared. You can apply these strategies to your books, projects, launches of books and your other programs.
Authors and aspiring authors… The best way to launch a book, market and sell your book and create a bigger impact with your message is through the power of community.
So many authors try to market and launch their books on their own and then are disappointed with the results. There is an easy fix and workaround for this…engage community and champions.
I recently had the opportunity to interview Gail Watson of the Women Speakers Association and WSA Publishing… and WOW! She shared some golden knowledge nuggets.
