Raise a Dream

Leave Behinds Can Help Prospective Sponsors

When you’re connecting with sponsors in person, a “leave behind” can take many forms such as a document, pamphlet, a gift, and the list goes on. The key to a leave behind that doesn’t get tossed is to ensure it is relevant to what you met about or discussed, professional, and has a call to action. Sponsorship decision-makers meet and talk to many people who are looking to engage them as partners and sponsors, so how do you compile and design leave behinds that stand out?

What to Include in Your Leave Behind:

The leave behind should NOT be a proposal, a deck of sponsorship levels, or an ask for money. It is more an information piece that helps a prospective partner remember who you are and what your project is about. You can introduce the idea that you’ll provide a leave behind as you’re getting to know prospective sponsors.

Turning Sponsorship Objections Into Opportunities

One of our Dream Raisers did a great social media share about the objections, internal chatter, and “noise” he had in his head that prevented him from doing the ASK for support or sponsorship funds.

Importantly, he did not listen to the noise but instead he stepped out of his comfort zone, did the ask, and the sponsor happily supported his project, again.

Typically, it’s fear of objections that paralyzes potential. That noise and internal chatter can prevent dreams from getting raised unless you do as he did: embrace the discomfort.

Remember it is always a NO unless you ask, and what if the answer is a YES?

Sponsor Spotlight Checklist How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding

Sponsor Spotlight Checklist: How to Recognize Sponsors at Events

Are you a speaker who speaks at events and conferences that have sponsors?
Are you an event host or event planning professional?
Do you host events, conferences, mastermind, masterclasses, retreats, or trade shows?

If you answered “yes” to any of these questions, this article and checklist is for you!

Get a FREE copy of this article in PDF format!

Sponsor Spotlight Checklist: How to Recognize Sponsors at Events

Collaboration: Why Sponsors & Funders Want You To Partner on Projects

There are many desirable benefits of collaboration... Projects and dreams get launched faster when people come together with common goals, risk is reduced when responsibility is shared, and there are more ways to engage and recognize sponsors. Overall, the end result of any dream raised through collaboration and partnership can be much bigger and better than you may have achieved on your own.

Commonly, collaborative projects are often referred to as alliances, coalitions, partnerships, and networks. Working as teams or units provides the potential or ability to tackle and address challenging problems with innovative solutions.

Sponsors (and funding organizations) are more often encouraging (and in some cases requiring) collaboration as a way of reducing duplication of services, reducing risk, increasing results, and improving sustainability (you can read more here).

7 Great Questions to Ask a Sponsor During a Discovery Call

Discovery Call: 7 Great Questions to Ask a Sponsor

7 Great Questions to Ask a Sponsor During Discovery Calls

When you understand that building sponsorship relationships is about marketing needs (and not asking for handouts), you learn to approach each step of the partner relationship building process differently, especially when it comes to the (...gulp...) discovery call!

Discovery calls are often the step in the collaboration and relationship process many speakers, authors, and entrepreneurs feel most apprehensive about.

So today, we’re bringing you 7 valuable tips and great questions to ask sponsors to help pinpoint their marketing needs.

Are You Setting Yourself Up for a Sponsorship NO? (Part 3)

To build a healthy relationship with a sponsor, you have to take the time to get to know that sponsor… what motivates their brand, what language do they typically use, what audience do they seek.

Just making an ask without knowing what you propose is the right fit for a sponsor can easily result in a NO.

It’s easy to make mistakes like this, but thankfully it’s also easy to AVOID such mistakes.

That's why we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

Are You Setting Yourself Up for a Sponsorship NO? (Part 2)

There’s a right way and a wrong way to build relationships with sponsors so that you can find funding and support for your dream project.

Creating sponsorship marketing relationships is often a new, unexplored avenue for speakers, authors, event hosts, and entrepreneurs, so it’s no surprise that in this unknown territory, costly mistakes are made.

When mistakes happen, unfortunately the answer is often a NO from sponsors.

Knowing how to avoid such mistakes is crucial, so we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

Are You Setting Yourself Up for a Sponsorship NO? (Part 1)

If having sponsors, getting your project funded through sponsorship support, and building marketing relationships with businesses is on your priority list (which it should be), it’s important to know what causes sponsors to decline potential marketing relationships.

At Raise a Dream, we have interviewed a number of brands and sponsors to explore what helps them (and also what hurts the people seeking sponsorship). Through these valuable conversations, we were able to boil the insightful feedback of sponsorship decision-makers into the 3 common reasons sponsors often say NO.

Every day, we see speakers, authors, event hosts, and entrepreneurs making costly mistakes that will cause sponsors to say NO to their (and potentially your) amazing offerings. Knowing how to avoid these mistakes is such an important topic, we have turned this into a 3-part sponsorship educational series so that each mistake (and its solutions) gets the attention it deserves.

The Power of an Hour in Raising Your Dream

One of our Big Dream Primer program students posed a great question in our Insiders' Facebook Group. The question was concerning an issue that is very real for many people with a big dream.

“How do you balance having a full-time job/career with having a big dream to raise without going down rabbit holes?” What a great question! It addresses a challenge that many of us face.

There are only 1,440 minutes available to us in a 24-hour period. This is 86,400 seconds in a 24-hour period. Now given that some of that you are sleeping for 8 hours and then potentially working at a job for another 8 hours, the issue of how to allocate the resource of your time becomes very important. How do we make the best use of the precious time that is available?

Getting Crystal CLEAR On Your Dream So Sponsors Say YES!

In marketing and business, you’ve heard the common phrase “less is more” and “bigger is not always better.” This is so true when it comes to communicating your message to champions, partners, and sponsors.

Confusion generally results in overwhelm and a “no,” which could mean you are leaving support, funding, and sponsorship on the table simply because of how the project was branded or communicated.

There is good news!

At Raise a Dream, we help our students and can help YOU...

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