Stacy Lewis, pro golfer, recently won her first tournament since 2014. Prior to the tournament, she pledged that she would give her prize money to those affected by Hurricane Harvey in Houston, and true to her word she donated the winnings of $195,000.
Her generosity inspired a ripple effect, one that we often see in sponsorship. Her two biggest sponsors stepped up to the mound to support the hurricane relief efforts and victims. KPMG matched Stacy’s donation and Marathon Oil supported this by offering an additional million dollars. This was a great example of the power of collaboration mixed with sponsorship to support an important cause.
In our work of raising dreams through our own projects and for our clients, we have the pleasure of witnessing this same type of ripple effect that results from having the right partners and sponsors, at the right time, for the right project or cause.
Creating ripple effects and collaboration for your projects is completely possible as well. Here are some dream raising strategies to inspire your own exponential potential.
- Toss the pebble. When you toss a tiny pebble in the pond, the ripple can be quite large and far falling. Many projects do not get supported or experience a ripple effect because no one tosses the pebble; in other words, no one plants the seed or takes the first step. Sometimes the craziest ideas become the best solutions.
- Encourage others to toss pebbles. Use your relationship capitol to engage the people and businesses around you. You never know the depth of your connections until you invite the conversation with questions like... Who else do you believe would love to be a part of this? What partners do you work with who would be a good fit for… Who else do you think we should be contacting?
- Let the ripple expand. Far too often, great ideas become boxed in because of fear, timing, scarcity mindset, or simply lack of knowledge or skill on how to take the next step. Let the ripple expand; don’t be afraid to ask for guidance (people love to share their opinions and ideas) and help.
May the next pebble you toss raise your dreams even higher.