Raise a Dream

Leave Behinds Can Help Prospective Sponsors

When you’re connecting with sponsors in person, a “leave behind” can take many forms such as a document, pamphlet, a gift, and the list goes on. The key to a leave behind that doesn’t get tossed is to ensure it is relevant to what you met about or discussed, professional, and has a call to action. Sponsorship decision-makers meet and talk to many people who are looking to engage them as partners and sponsors, so how do you compile and design leave behinds that stand out?

What to Include in Your Leave Behind:

The leave behind should NOT be a proposal, a deck of sponsorship levels, or an ask for money. It is more an information piece that helps a prospective partner remember who you are and what your project is about. You can introduce the idea that you’ll provide a leave behind as you’re getting to know prospective sponsors.

Sponsor Fulfillment Reports: How to Impress Sponsors and Funders

Sponsor Fulfillment Reports: How to Impress Partners and Funders

If you want to stand out and show your project impact and wins to sponsors, funders, partners and champions, sponsor fulfillment reports can help. Providing data, metrics, and showcasing the projects that sponsors and funders supported is an important part of relationship building, meeting (and exceeding) agreement terms, showing the impact of project support, and setting the stage for more or multiple-year sponsorships and good project stewardship.

Elements of Sponsor Fulfillment Reports:

Sponsor fulfillment reports can be a combination of documents and evidence. Below are just some of the details you can gather to demonstrate to sponsors how their support has provided a return on investment.

Dream Raiser Fatigue

Raising dreams takes a team. Whether it is planning an event; launching a project or product; or finding right-fit partners, champions, or sponsors… your efforts require collaboration, and sometimes a lot of it. We meet many entrepreneurs and nonprofit organizations who actually have developed dream raiser fatigue!

Dream raiser fatigue... Is that a thing?

...YES, according to many nonprofits, community organizations, and entrepreneurs. They have shared that the past couple of years have created challenges with volunteerism, fundraising, and donor relationships. The pivoting and steps needed to raise big dreams and projects have consumed people’s time and energy.

How to Find the Right Sponsorship Contact

Finding the sponsorship contact in charge of decisions for a particular brand can sometimes be a challenge.

That said, if you as the sponsor-seeker are willing to follow our 7-step collaboration and sponsorship model and invest a little time into sponsorship contact research, you will not only find the right person, you will likely impress them once you connect with them.

Sponsorship decision-makers notice when you have spent some time learning about them before the call (checking out their website, social media, press releases, and media).

What Sponsorship Systems Do I Need?

If you follow the Raise a Dream 7-Step Sponsorship Success model (available in the ebook on our homepage here), you’ll see that collecting and following up on information play large roles in the success of building relationships with potential partners and sponsors...

...and then keeping those relationships long-term!

There are a number of ways to process the information you need in order to stand out to sponsors and grow your business.

Let’s talk about a few.

Sponsor Spotlight Checklist How to Recognize Sponsors and Partners at Events So They Say YES to Multi-Year Sponsorship Funding

Sponsor Spotlight Checklist: How to Recognize Sponsors at Events

Are you a speaker who speaks at events and conferences that have sponsors?
Are you an event host or event planning professional?
Do you host events, conferences, mastermind, masterclasses, retreats, or trade shows?

If you answered “yes” to any of these questions, this article and checklist is for you!

Get a FREE copy of this article in PDF format!

Sponsor Spotlight Checklist: How to Recognize Sponsors at Events

Are You Setting Yourself Up for a Sponsorship NO? (Part 3)

To build a healthy relationship with a sponsor, you have to take the time to get to know that sponsor… what motivates their brand, what language do they typically use, what audience do they seek.

Just making an ask without knowing what you propose is the right fit for a sponsor can easily result in a NO.

It’s easy to make mistakes like this, but thankfully it’s also easy to AVOID such mistakes.

That's why we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

Are You Setting Yourself Up for a Sponsorship NO? (Part 2)

There’s a right way and a wrong way to build relationships with sponsors so that you can find funding and support for your dream project.

Creating sponsorship marketing relationships is often a new, unexplored avenue for speakers, authors, event hosts, and entrepreneurs, so it’s no surprise that in this unknown territory, costly mistakes are made.

When mistakes happen, unfortunately the answer is often a NO from sponsors.

Knowing how to avoid such mistakes is crucial, so we've created a 3-part sponsorship educational series addressing 3 easy-to-avoid mistakes (and their solutions).

Are You Setting Yourself Up for a Sponsorship NO? (Part 1)

If having sponsors, getting your project funded through sponsorship support, and building marketing relationships with businesses is on your priority list (which it should be), it’s important to know what causes sponsors to decline potential marketing relationships.

At Raise a Dream, we have interviewed a number of brands and sponsors to explore what helps them (and also what hurts the people seeking sponsorship). Through these valuable conversations, we were able to boil the insightful feedback of sponsorship decision-makers into the 3 common reasons sponsors often say NO.

Every day, we see speakers, authors, event hosts, and entrepreneurs making costly mistakes that will cause sponsors to say NO to their (and potentially your) amazing offerings. Knowing how to avoid these mistakes is such an important topic, we have turned this into a 3-part sponsorship educational series so that each mistake (and its solutions) gets the attention it deserves.

The Power of an Hour in Raising Your Dream

One of our Big Dream Primer program students posed a great question in our Insiders' Facebook Group. The question was concerning an issue that is very real for many people with a big dream.

“How do you balance having a full-time job/career with having a big dream to raise without going down rabbit holes?” What a great question! It addresses a challenge that many of us face.

There are only 1,440 minutes available to us in a 24-hour period. This is 86,400 seconds in a 24-hour period. Now given that some of that you are sleeping for 8 hours and then potentially working at a job for another 8 hours, the issue of how to allocate the resource of your time becomes very important. How do we make the best use of the precious time that is available?

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