Why Audience Data Impresses Sponsors

​Knowing your audience well helps brand and collaboration partners & sponsors make their decisions on potential sponsorship and collaboration initiatives. To know your audience well, collecting helpful audience

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3 Reasons NOT to Use AI for Sponsorship Proposals

So many people have jumped on the AI train using ChatGPT to write books in no time at all, create their marketing materials, write blogs, write website copy,

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Wins & Celebrations: Pat Duckworth, Laura Lane & Heidi Smith

Have you ever found that inspiration is sometimes like a domino effect? Someone’s actions inspire you and then, like dominoes, you inspire others with your actions… and so

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Wins & Celebrations: Lorna Blake, Candace Plattor & Christine Powers

Inspiration seeds more inspiration. Have you found that when you learn about people bringing their projects to life, it often inspires you to step into action on your

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7 In-Person Event Trends for Sponsorship, Speakers & Industry Sectors

In-person events are coming back; event planners are working with speakers, sponsors, and industry sector leaders to plan conferences, trade shows, and other types of events. Below are

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Jessie Sutherland: Raising Dreams & Building Belonging

Making an impact, working in collaboration with marginalized individuals and groups, and creating a culture of belonging is the work that Jessie Sutherland, Director of Intercultural Strategies and

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Do You Treat Your Book Like a Business?

Authors put so much time, energy and resources into writing their book that, often, they’re not ready for the next phase of hard work with the marketing and

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5 Sponsor Recognition Mistakes to Avoid

The relationship with a sponsor is an important one. Making these avoidable sponsor recognition mistakes can damage relationships and reduce the chances of future sponsorship support with corporate

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How To Sell Books By The Box & Trunkload

​Authors: If you are still selling books one at a time (but you’d rather sell books by the box), it may be time to implement a bulk book

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6 Activities to Boost Holiday Book Sales

​​November and December are times when people are naturally cozying up with a book or thinking about great gift books they may buy to give to others for

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