Category Archives for "Growing your business through collaboration and partnership"

​We see so many entrepreneurs miss important opportunities, and it makes us want to scream, “Slow down! This could be the opportunity that makes the difference!”  

How many times have you attended a conference, trade show, or community event and either completely avoided the trade show/exhibit area or just visited the booths that totally excite you?

Ever walk around wanting to blend in with the audience so you don’t get “sold to”?

We totally get it. We’ve felt like that too. However, many successes that resulted from visiting the trade show, booth by booth, proved to us this was well worth the investment of time (and sometimes a bit of discomfort).

​What is relationship capital? What does it mean to be an influencer?

How do influencers build relationship capital? Are there mistakes that people make along the way to building their relationship capital?

One of the biggest assets an organization or business has is relationships, so much so that it is helpful to consider relationships similar to capital assets. Here’s one way to understand what “relationship capital” is and its importance to your business.