Tag Archives for " book marketing "

Authors put so much time, energy and resources into writing their book that, often, they’re not ready for the next phase of hard work with the marketing and selling of the book. As an 11x best-selling author, I know first hand how much effort goes into bringing a book to life and keeping sales alive on a regular basis. Your writing will reach more readers when you treat your book like a business. With that in mind, your book needs a business plan to ensure its ongoing success.

When you think about your book as a business, you will find you are more creative and more focused in your marketing and sales strategies. 

What Does It Mean To Sell Books In Bulk? 

You can start by using our Raise a Dream BOGO (Buy One GIFT One) method where you encourage attendees at book signings to purchase two books. The purchaser takes one copy of the book home to read and the second copy is donated to a charity that you have preselected. It is great to have the charity present at the book signing to accept the donated books. 

We also recommend that you always discuss the arrangements with the bookstore first. Most stores are more than fine with the strategy as they see the potential to sell more books (without discounting the price) while also doing good for the community. 

6 Strategies to Boost Holiday Book Sales

In this article, we will cover six activities to create and increase book sales for the holiday season. 

National Author’s Day is coming up November 1st. It’s often a day when people discuss or reach out to their favourite writers, buzz about the books they reread again and again or that made a difference, and share love for the way that authors and writing can connect us to one another and incredible stories. This is a great day for you as an author to think about book marketing and ways you can attach your book to this annual observance.

5 Ways to Optimize National Author’s Day Promotions:

If you're an author (or soon-to-be-published writer), here are 5 easy ways to tie your book to this annual event.

3 Book Marketing Strategies to Help You Sell More Books

While there are many great book marketing strategies, we’re going to look at 3 in particular that can help you make your book a business: Contests, Awards & Virtual Blog and Book Tours.

Did you know that there are book marketing opportunities available that can not only help you spread your message, but also increase your impact and income?

Whether you are an entrepreneur, a nonprofit, a service club, or an individual, if you have a story that can help people or content that people need, launching a book may be a perfect opportunity to get that message into the right hands (or even ears). 

Let’s unpack this a bit and start with a few simple examples.

The fundamentals of turning your book into a business largely stem from systematizing everything you do, paying attention to what doesn’t work, and making long-term plans that will keep your marketing efforts always in gear. 

In this feature, we take a quick look at how these three elements can help make your book a success.

Repeat After Me… Systematize!

Whether you’re in book launch or long-term book marketing mode, if you develop templates and protocols that you can use repeatedly, your successes will not only come easier with time but with better results as you narrow your focus on what’s efficient and effective for your topic and audience.