Raise a Dream

How To Leverage Your NO FEE Speaking Presentations

Speakers are often asked to take “no fee” presentations. Sometimes, speaking without a paid monetary fee can make good sense as a strategic marketing activity. Quick sidebar tip... Avoid using the words “FREE presentation” or “speak for FREE”... Instead, use the language “no fee engagement”. Even if there is no fee, there are many ways to leverage no fee speaking presentations and conferences.

Video Opportunities for No Fee Speaking Engagements:

As a speaker, ask the organizer if you can video record your presentation. They may ask that you avoid capturing the audience members or only capture the back of peoples’ heads. You can sort these details out with the organizer.

Collaborative Book Strategy for Nonprofits

Nonprofits, charities, and service clubs... have you considered having one of your staff, board, volunteers or clients contribute stories to a collaborative book?

One of the missions of many nonprofits, charities, and service clubs is telling their story, the stories that connect donors, funders, and sponsors to their cause.

Being part of a collaborative book is a great way to share a story about your organization. You can then use the book as an ongoing fundraiser, prizes for your events, and as recognition gifts for donors, sponsors, volunteers, board members… and the list goes on. You can even have sponsors buy bulk quantities of the book for you to then give away or use for fundraising or in your programs with clients.

5 Ways Authors Can Make Their Book a Business

Authors, it is time to sell more books, sell books in bulk, and make your book a business. The energy, time, personal commitment and emotional investment (let alone financial investment) that goes into writing a book or participating in a collaborative book is steep.

When you commit to making your book a business, not only can you maximize your investment, but you can also increase book sales, get more media, secure more speaking and events, and set yourself up for sponsorship.

Below are 5 tips to make your book a business along with testimonials of authors who’ve been in the Your Book as a Business program, a collaborative offering between Raise a Dream and Women Speakers Association. These tips offer a little sneak preview into what we cover in the
training.

You can join Charmaine along with other authors who want to make a bigger impact with their message and turn their book into a profitable revenue stream.

How a Book Can Help Your Impact and Income Reach New Heights

Did you know that there are book marketing opportunities available that can not only help you spread your message, but also increase your impact and income?

Whether you are an entrepreneur, a nonprofit, a service club, or an individual, if you have a story that can help people or content that people need, launching a book may be a perfect opportunity to get that message into the right hands (or even ears).

Let’s unpack this a bit and start with a few simple examples.

6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

What if you could find sponsors and have other businesses pay for your book tour?

What if local businesses purchased your books in bulk for their clients to hand out at events or to gift to charitable organizations and people in need?

What if your book tour didn’t cost you more than the price of a grande latte?

One of the things we LOVE talking about is building a circle of corporate champions, partners, and sponsors…

Professional speaker, bestselling author, and collaboration expert, Charmaine Hammond, has had books be optioned for movie rights, has presented to more than 400,000 people around the world, and has helped authors around the globe make their book a business.

Turning Your Book into a Business: Systems, Mistakes, and Solutions

The fundamentals of turning your book into a business largely stem from systematizing everything you do, paying attention to what doesn’t work, and making long-term plans that will keep your marketing efforts always in gear.

In this feature, we take a quick look at how these three elements can help make your book a success.

Repeat After Me… Systematize!

Whether you’re in book launch or long-term book marketing mode, if you develop templates and protocols that you can use repeatedly, your successes will not only come easier with time but with better results as you narrow your focus on what’s efficient and effective for your topic and audience.

Trends and Changes in Sponsorship That Are Helping Speakers

Sponsorship is one way that speakers and keynote presenters can grow their speaking business and revenue.

Sponsorship is not a gift or a handout; rather, a company provides sponsorship for specific return on investment (ROI). Because of this marketing relationship, speakers can helps sponsors highlight their brand, market their business to the audience in front of the speaker, and more.

Some exciting new trends and changes in the sponsorship world are emerging that speakers should be aware of.

There are many reports stating that brands are moving more into sponsorship and replacing traditional philanthropy budgets with sponsorship budgets.

The 5 Questions to Answer to Make Your Speaking (or Book) Tour Profitable

So many people plan a speaking or book tour (or large event) without enough time to properly plan, secure partnerships/sponsorship and collaboration partners, or to maximize time and minimize workload.

Believe us, we’ve made those mistakes too… BIG DREAMS need a team and the time to raise them for success.

This blog provides you with a few critical questions to make your next speaking tour, book launch, or large event profitable, less stressful, and more fun!

How to Attract Sponsors by Turning Your Message Into a Movement

Corporate sponsors certainly sponsor a lot of movements, but it is important to be clear that what they are sponsoring is the ways in which your movement, cause, message, event, dream, or project solves some of their marketing and brand management needs.

Sponsorship decision-makers measure the value and ROI (return on investment) they received from the sponsorship spend against the results expected or promised.

For example, if your project or movement promised the sponsor very concrete ways to connect them with your audience (which is likely one of the reasons they agreed), you will need to be able to report the results. Such tracking can happen through recording video/photo reach, comment numbers, and engagement metrics, to name a few.

Get Sponsored by Corporations to Share Your Passion and Message

Speakers, trainers, keynote presenters, and seminar leaders... have you started growing your business through collaboration and sponsorship?

If not, now's the time to get started. There are billions of dollars available in corporate sponsorship, and your next presentation, speaking tour, book launch or philanthropic project could be uplevelled in income, impact, and influence through corporate sponsorship.

Recently, Charmaine led a mastermind session with speakers who have a successful speaking business and are committed to now building their speaking business through corporate sponsorship and collaborating with influencers.