National Author’s Day is coming up November 1st. It’s often a day when people discuss or reach out to their favourite writers, buzz about the books they reread again and again or that made a difference, and share love for the way that authors and writing can connect us to one another and incredible stories. This is a great day for you as an author to think about book marketing and ways you can attach your book to this annual observance.

5 Ways to Optimize National Author’s Day Promotions:

If you're an author (or soon-to-be-published writer), here are 5 easy ways to tie your book to this annual event.

October 10th was World Mental Health Day. This observance inspired me to start writing a blog about mental health and self-care. Let’s discuss how your resilience and self-care impacts your project and business success and your overall well-being in every facet of your life, including sponsorship, collaboration and revenue generation.

Simply put…  Resilient people = More resilient projects and businesses.

When your well-being is a priority, it shows. You show up with more focus, energy, creativity and passion. You make better decisions, tending to be more responsive and less reactive. If things get bumpy, messy or go sideways, you navigate the challenges more effectively. How you show up impacts who you are being. This energy comes through in your conversations and relationships.

3 Book Marketing Strategies to Help You Sell More Books

While there are many great book marketing strategies, we’re going to look at 3 in particular that can help you make your book a business: Contests, Awards & Virtual Blog and Book Tours.

If you want to stand out and show your project impact and wins to sponsors, funders, partners and champions, sponsor fulfillment reports can help. Providing data, metrics, and showcasing the projects that sponsors and funders supported is an important part of relationship building, meeting (and exceeding) agreement terms, showing the impact of project support, and setting the stage for more or multiple-year sponsorships and good project stewardship. 

Elements of Sponsor Fulfillment Reports:

Sponsor fulfillment reports can be a combination of documents and evidence. Below are just some of the details you can gather to demonstrate to sponsors how their support has provided a return on investment. 

Recently, I was speaking at a writer's mastermind group. The topic was how to bring your project to life and build your community. We were focused on books and author communities, but the strategies apply to any entrepreneur, film maker, or media creator with a project and a message for the world.

Funding your projects, raising dreams and bringing plans into reality are big topics to cover, but it really got me thinking about some of the key activities that have helped me bring my books and our Back Home Again movie to life. And, of course, the strategies were rooted in relationships and collaboration. 

In this article, you’ll find a few of the project strategies I shared. You can apply these strategies to your books, projects, launches of books and your other programs.

If you’re an entrepreneur, having big dreams to raise and bringing projects to life can be inspiring goals. But to fund your projects, you may run into challenges. In fact, lack of funding and support are often what smothers the dream from being brought to life. 

Collaboration and sponsorship could be the funding game changer. 

Think of collaboration as two or more people (or businesses) coming together to solve an issue they could not have otherwise solved on their own. This is why collaboration can help amplify messages, start movements and create a bigger impact. 

Authors and aspiring authors… The best way to launch a book, market and sell your book and create a bigger impact with your message is through the power of community. 

So many authors try to market and launch their books on their own and then are disappointed with the results.  There is an easy fix and workaround for this…engage community and champions. 

Interview with Gail Watson (WSA Publishing)

I recently had the opportunity to interview Gail Watson of the Women Speakers Association and WSA Publishing… and WOW! She shared some golden knowledge nuggets.

Getting your sponsors and speakers engaged in event marketing can take your online and in-person events to new levels of success.

We created a specific event marketing document and guide to help partners, exhibitors, sponsors, and speakers promote a conference I was part of planning. (We’ve also created a similar document for one of our client’s events.)

Below you’ll find helpful ideas you can include in these marketing guide documents for your partners to help maximize the reach and impact of your next online or in-person event.

With the virtual world being here to stay and people joining more Facebook groups, online membership platforms, mastermind groups online (and the list goes on), two important questions often arise:

• How do I retain my members?
• How do I keep my members engaged, participating, and receiving continual value?
  

To determine the answer for the best online strategies for engagement, start with determining your own responses. Write your answers down; this could be helpful information.