Raise a Dream

Do You Treat Your Book Like a Business?

Authors put so much time, energy and resources into writing their book that, often, they’re not ready for the next phase of hard work with the marketing and selling of the book. As an 11x best-selling author, I know first hand how much effort goes into bringing a book to life and keeping sales alive on a regular basis. Your writing will reach more readers when you treat your book like a business. With that in mind, your book needs a business plan to ensure its ongoing success.

When you think about your book as a business, you will find you are more creative and more focused in your marketing and sales strategies.

The Book Marketing Benefits of Contests, Awards and Book Tours

Many speakers have discovered the value of being an author and having a book to add to the streams of revenue while getting their message to new audiences in new ways. For speakers, a book provides you with an opportunity to increase your fee to include your book. You can also wrap presentations around your book and its message.

3 Book Marketing Strategies to Help You Sell More Books

While there are many great book marketing strategies, we’re going to look at 3 in particular that can help you make your book a business: Contests, Awards & Virtual Blog and Book Tours.

5 Ways Authors Can Make Their Book a Business

Authors, it is time to sell more books, sell books in bulk, and make your book a business. The energy, time, personal commitment and emotional investment (let alone financial investment) that goes into writing a book or participating in a collaborative book is steep.

When you commit to making your book a business, not only can you maximize your investment, but you can also increase book sales, get more media, secure more speaking and events, and set yourself up for sponsorship.

Below are 5 tips to make your book a business along with testimonials of authors who’ve been in the Your Book as a Business program, a collaborative offering between Raise a Dream and Women Speakers Association. These tips offer a little sneak preview into what we cover in the
training.

You can join Charmaine along with other authors who want to make a bigger impact with their message and turn their book into a profitable revenue stream.

How a Book Can Help Your Impact and Income Reach New Heights

Did you know that there are book marketing opportunities available that can not only help you spread your message, but also increase your impact and income?

Whether you are an entrepreneur, a nonprofit, a service club, or an individual, if you have a story that can help people or content that people need, launching a book may be a perfect opportunity to get that message into the right hands (or even ears).

Let’s unpack this a bit and start with a few simple examples.

6 Ways to Find Sponsors, Build Corporate Partners, and Engage Champions for Your Book

What if you could find sponsors and have other businesses pay for your book tour?

What if local businesses purchased your books in bulk for their clients to hand out at events or to gift to charitable organizations and people in need?

What if your book tour didn’t cost you more than the price of a grande latte?

One of the things we LOVE talking about is building a circle of corporate champions, partners, and sponsors…

Professional speaker, bestselling author, and collaboration expert, Charmaine Hammond, has had books be optioned for movie rights, has presented to more than 400,000 people around the world, and has helped authors around the globe make their book a business.

Turning Your Book into a Business: Systems, Mistakes, and Solutions

The fundamentals of turning your book into a business largely stem from systematizing everything you do, paying attention to what doesn’t work, and making long-term plans that will keep your marketing efforts always in gear.

In this feature, we take a quick look at how these three elements can help make your book a success.

Repeat After Me… Systematize!

Whether you’re in book launch or long-term book marketing mode, if you develop templates and protocols that you can use repeatedly, your successes will not only come easier with time but with better results as you narrow your focus on what’s efficient and effective for your topic and audience.

Tag Archives for " book as a business "