​Stacy Lewis, pro golfer, recently won her first tournament since 2014. Prior to the tournament, she pledged that she would give her prize money to those affected by Hurricane Harvey in Houston, and true to her word she donated the winnings of $195,000.

Her generosity inspired a ripple effect, one that we often see in sponsorship. Her two biggest sponsors stepped up to the mound to support the hurricane relief efforts and victims. KPMG matched Stacy’s donation and Marathon Oil supported this by offering an additional million dollars. This was a great example of the power of collaboration mixed with sponsorship to support an important cause.  

In our work of raising dreams through our own projects and for our clients, we have the pleasure of witnessing this same type of ripple effect that results from having the right partners and sponsors, at the right time, for the right project or cause.

​I​f you aren't using Google Alerts to find out who’s talking about you, your brand, or your dream sponsors, it’s time to start today! Are you using Google Alerts to…

• See where you are appearing in the online world?
• Find out about speaking opportunities?
• See where your book(s) are being mentioned?

We use this tool daily to find out about media and speaking opportunities, find reviews on our books, and locate where we are being quoted or appearing on blogger or media sites.

​What does it take to turn your message into a movement? How can you get people around the world excited about your cause or project?

In what ways does social media play a role?

Social media plays a significant role in turning your message or cause into a movement. Social media allows you to reach people around the globe with whom you would never otherwise be able to connect. Through its reach, you equip yourself with champions and influencers able to share your message, cause, and movement with their national and international circles. This is really powerful stuff! 

​What is relationship capital? What does it mean to be an influencer?

How do influencers build relationship capital? Are there mistakes that people make along the way to building their relationship capital?

One of the biggest assets an organization or business has is relationships, so much so that it is helpful to consider relationships similar to capital assets. Here’s one way to understand what “relationship capital” is and its importance to your business.