I’ve been there. The bookstore book signing is so quiet you can hear a pin drop. This does not feel good for the author or for the bookstore. So how do you make sure your book signing events are busy, engaging people, and selling lots of books?Collaborate on Pre-Event Book Signing Marketing Ensure you meet or

Writing a book is a dream for so many people; however, the majority of people do not raise that dream. If you have, congratulations! How many books do you think the average author sells? It always saddens me when I hear the statistics on book sales for authors. Publishers Weekly recently stated that the average author will sell

The “If you build it, they will come” concept does not apply to book sales. Selling more books requires a plan and follow-through action. Every week, I meet authors who thought once they wrote the book, it would just keep selling and they could move on to write another book. That is not the case. Book sales, whether

Event planners. They are the treasured keepers of sanity, savings, and success and the reasons to partner with or hire an event planner for your next event are profuse. Of course, savvy speakers, authors, and entrepreneurs will try to minimize event costs, perhaps believing that one such saving is to NOT hire an event planning professional.

Volunteers at live events are incredibly valuable! Great volunteers will help set a positive tone and create an energetic environment for the event. They are that memorable, smiling face of the event as guests and attendees arrive. When your attendees need support, volunteers often jump in to answer questions and meet needs throughout the event. Recently, Raise a

As a speaker having presented to hundreds of thousands of people over the past 20+ years, there have been lots of learnings. Some of the best lessons have been around how to build influence and leverage speaking events to make a bigger difference in the world. These speaker lessons have quickly become part of the systems

Thank you is one of the important steps in our Raise a Dream 7-step model (you can download the model, which is included in the free ebook on our home page). Recognizing the support of your sponsors and their contribution and involvement in your big dream, project, event, etc. is not an obligation; it’s an opportunity

There are many ways to find speaking opportunities. The strategy below involves using Facebook for researching speaking opportunities and is one that not many speakers are using. You or your team are likely on Facebook every day as part of your social engagement, promotion, and brand marketing plan. While you are on there, are you using

Technology makes it possible to create a presence wherever you are in the world. For sponsors and brands, this potential is very exciting. Virtual meetings have the capacity to connect with both existing and new audiences through many platforms. The possibilities for collaborating online with partners is only limited by your imagination. There are several platforms
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